Mission, History, and Organization


To stand up for every kid.


We inspire action and promote access to opportunity for every kid, every family, and every community in Wisconsin.


A Wisconsin where every child thrives.


Compassion: We seek to understand the life situations of every child and family, and act out of a deep concern for those further from opportunity.

Equity: We work to build the best future possible for every child and every family in Wisconsin—especially for children and families of color and those furthest from opportunity.

Inquiry: We use sound data, listen to diverse voices, respect the expertise that resides within each community, and share what we learn.

Accountability: We live our values internally, as we stand up for every kid and family.